The results are in! The Tanning is Out Challenge was a huge success for high schools with more than 8,000 students in BC pledging to stay tan-free! Students promoted sun safety and busted some dangerous myths regarding tanning. They planned activities asking their peers to take the tan-free pledge and avoid deliberate tanning both indoors and outdoors.
Students also took part in weekly photo challenges. Each school was encouraged to submit a photo to TIO Facebook. The school with the funniest and most creative photo of the week was eligible for an extra per cent added to their total pledge numbers giving them an advantage to potentially win the overall challenge. We saw creative shine and I’ve never seen competition this fierce!
What are students saying about the photo challenge?
“It was a good way to get the word out and it was creative.”
“It was fun! I was able to participate with my friends.”
“Everyone got a chance to be whacky.”
Successes and Inspiration:
Tanning is Out Leaders from the Greater Vancouver Area at Windermere Community School hosted themes like “Jers-day” where students encouraged their peers to dress up like their favourite, and extremely artificially tanned, Jersey Shore characters while promoting the TIO Challenge and what not to look like. With their Photo Challenge submissions, Windermere came out on top with 100.5% of grade 12’s pledging to be tan-free. Awesome job guys!
On Vancouver Island the winning school, Oak Bay High generously decided to donate their prize money towards Relay for Life. This inspirational group of students have helped advance the work of the Canadian Cancer Society in so many ways. Truly amazing!
In the Fraser Valley Region, Tamanawis Secondary TIO Student Leaders showed the “What if” video and provided presentations to all Gr. 10 classes in the school. They focused on the fact that skin cancer doesn’t discriminate and that people of all skin types must practice sun sense.
In the Northern Region, Williams Lake Secondary TIO Leaders engaged the cooking class to bake cakes frosted with orange TIO designs which they shared when students pledged.
In the Southern Interior Region students from grades 6-12 took the tan-free pledge. The TIO initiative at Kelowna Christian School was a feature story on Global BC in the Okanagan.
As a former student volunteer and continuing TIO volunteer, it has been wonderful journey to work on this initiative with high school students. It’s an amazing feeling to walk out of a high school knowing that you’ve changed the way someone evaluates how unnecessary and dangerous tanning is. The message behind this campaign has really resonated with me over the years. It has constantly reminded me that true beauty isn’t what you can do to change your skin but learning to embrace all the parts that make you who you are.
For a more in depth explanation about Tanning is Out, click here.
Until next time,